About Me

Hi! I'm Donna and I’m an outsourced strategic brand and marketing consultant.

Connecting brands and product with people has been my work for over 15 years as a consumer goods, healthcare and retail marketer. In that time I've successfully delivered brand turnarounds, led award winning marketing strategies and campaigns, developed communication toolkits and go to market plans as well as championed new product innovation across Australia, New Zealand and South Africa

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My professional and personal journey has brought me back to the power of passion. Supporting brands and business from the outside in is where I can keep perspective, stay connected, and pull myriad pieces together backed with strategic know how to help drive growth and transformation. This would be 'my super-power’

Being a marketer in an industry of pioneers has taught me so much about people and product, agility, delving deep into consumer behaviour and merging creative and science into world class storytelling. As a bold changemaker I'm here to share my experience as a top-tier marketing consultant, whilst raising two sons and eating up as much travel, Pilates and family fun as possible.

Always ready to chat, I'm just one call away.

Skills

As a skilled brand strategist I leverage my extensive experience working within top-tier FMCG and consumer health companies, and across small and medium enterprises.

• Deliver brand strategy and marketing consulting services
• Create masterbrand positioning, architecture and effective brand toolkits and planning
• Assist in delivering clear marketing strategy and plans for execution - go to market plans
• Ideation, connection and brand workshops as well as resulting implementation plans
• Develop consumer and HCP strategy, plans and materials
• Assist in delivering new product launches and activity plan.
• I am committed to helping businesses build a brand that not only looks great, but also delivers real results.

Services

• Business Context evaluation - competitor review and positioning, current audit and business roadmap
• Brand positioning, architecture and insights development
• Creating a comprehensive brand strategy to guide your marketing plan and consumer journey
• Planning executional details and activity calendars to implement your brand across all touchpoints
• Developing and assisting in briefing process for media, communication and creative activities
• Guide you through process of designing a brand identity with key brand principles in mind
• Developing messaging that resonates with your target audience
• Crafting a strong brand voice and tone for all communications.
  

Accelerated Global Power brand

Delivering the turnaround of the brand in South Africa . Achieved 62% growth through commercial and new product innovation, driving mass consumerisation of a clinical pharmacy brand through new communication toolkits and accelerated growth plans to drive brand penetration

Championed new Digital Strategy

Conceptualised and delivered a new NRT (Nicotine Replacement Therapy) digital strategy, creative concept and communication plan with distinctive asset toolkits across both consumer and healthcare professionals

Unlocking growth opportunities for Flagship brands

Leveraged masterbrand to regain market share and prioritise segments within portfolio based on commercial viability. Identified areas for optimisation including claims, creative, in-store and de-seasonalisation through product mix and digital communication strategy. Consumerised a traditional healthcare professional led brand